Carmen Crommelin
BiographyOn set
BIOGRAPHY
[An Artist’s Education]
Born in Byron Bay, Australia, to bohemian surfer parents, Carmen’s raison d'être was to become a classical ballerina. When that dream was dashed by her height and a growing interest in surfing and nightclub dancefloors, she signed the contract in perpetuity of an artists life.
In her twenties, she created a shoe label from Milan with a Singaporean business partner. Built a house. Moved to London. This led her to start a collection of books & textiles and pursue a formal education in fashion design at RMIT, interrupted by a sudden move to Hamburg, which she did twice.
It wasn’t until her early 30s, and a return to her beachside hometown, that she would meet Craig Rochfort at the creative firm Jane Fender. His belief in her as an ‘ideas person’ formalized her skillset into a profession. At this same moment, her little brother was forming a five-member band called Parcels, which was stumbling headfirst into what would later become a world-renowned name. The decision to work together was her own blind leap into the still-unknown territory of creative direction within the music industry. Thrown directly on a Hollywood set, into many of the technical roles needed for each project, managing large and often complex teams, brokering collaborations, and protecting the precious (and often precarious) initial intentions of a project, fortified Carmen in the fire that only industry can.
In 2021, she hopped off the relentless ‘tour’ of being the full-time creative director of a successful band, named Paris her home, and started her own project in fashion (ironically) named ‘Fans of Boys Bands’. In 2025, Carmen enters the rewarding space of the ‘artist’s studio’ and her 40s, to expand her practice as an artist and designer, and to refine and simplify creative direction into a goal-oriented consulting, that protects the artistic integrity whilst bringing a project to commercial life.
PARIS, 2025
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