Creative Director
“What is a Creative Director?”
A Creative Director's role is to develop a decipherably original identity that marketing, data or an algorithm could not create. It is to deliver this whole and imperfect image, with all its practical components and moving parts, with a clear understanding of it’s predicted lifespan and the world it will be received within. A Creative Director’s role is then to emphasize this identity's intention, as it is received, whether by word, image, sound, or experience, regardless of its media, language or format, or the size of the team creating and delivering its content and/or product.
It is to create something new, out of something existing.
To make something its audience hasn’t asked for, but will come back for more.
Carmen.
Carmen Crommelin is a Paris-based Creative Director whose practice spans fashion, music, art, and media. She has worked across European, American, and Asian markets.
She previously served as Creative Director for the music group Parcels, consulted on commercial projects with brands including Gucci, and collaborated with artists such as Milla Jovovich. Her work has been featured in publications and platforms including Carcy, NME, i-D, Behind The Blinds, Popeye, Rock & Folk, Rolling Stone, and The Late Show.
Within her career as an artistic tastemaker, Carmen has written and directed both long and short form music videos, hosted and produced events, designed fashion and furniture, and styled fashion and interior images.
A Creative Director's role is to develop a decipherably original identity that marketing, data or an algorithm could not create. It is to deliver this whole and imperfect image, with all its practical components and moving parts, with a clear understanding of it’s predicted lifespan and the world it will be received within. A Creative Director’s role is then to emphasize this identity's intention, as it is received, whether by word, image, sound, or experience, regardless of its media, language or format, or the size of the team creating and delivering its content and/or product.
It is to create something new, out of something existing.
To make something its audience hasn’t asked for, but will come back for more.
Carmen.
Carmen Crommelin is a Paris-based Creative Director whose practice spans fashion, music, art, and media. She has worked across European, American, and Asian markets.
She previously served as Creative Director for the music group Parcels, consulted on commercial projects with brands including Gucci, and collaborated with artists such as Milla Jovovich. Her work has been featured in publications and platforms including Carcy, NME, i-D, Behind The Blinds, Popeye, Rock & Folk, Rolling Stone, and The Late Show.
Within her career as an artistic tastemaker, Carmen has written and directed both long and short form music videos, hosted and produced events, designed fashion and furniture, and styled fashion and interior images.
Personal Projects
Clients
Clients
Luxury archive
Research project
Paris / Los Angeles 2026
Letters
Art direction & curation (multimedia)
Paris 2026
Fans Of Boys Bands
Brand ideation and design
of RTW capsule collections
Paris 2024
Clothes Agency
Project-based Brand & Design consultancy, knitwear
Paris 2025
Parcels Music
Creative Director at large
Worlwide 2017–2022
Gucci
Project-based Creative Direction consultancy
Los Angeles / Milan / Sydney 2021
Because Music
Project-based Art Direction
Paris 2021
Jane Fender
Research & Brand consultant
Byron Bay 2017–2018
Research project
Paris / Los Angeles 2026
Letters
Art direction & curation (multimedia)
Paris 2026
Fans Of Boys Bands
Brand ideation and design
of RTW capsule collections
Paris 2024
Clothes Agency
Project-based Brand & Design consultancy, knitwear
Paris 2025
Parcels Music
Creative Director at large
Worlwide 2017–2022
Gucci
Project-based Creative Direction consultancy
Los Angeles / Milan / Sydney 2021
Because Music
Project-based Art Direction
Paris 2021
Jane Fender
Research & Brand consultant
Byron Bay 2017–2018
Video
Parcels Live Vol 2
Written & Directed in collaboration with
Sean Price Williams
Editor Manon Falise
2022
Parcels Day / Night album all music videos
Written & Directed
2021
Parcels Live Vol 1
Directed
DOP Frederick Gomoll & Jean Raclet
Editor Sven Arning
2019
Written & Directed in collaboration with
Sean Price Williams
Editor Manon Falise
2022
Parcels Day / Night album all music videos
Written & Directed
2021
Parcels Live Vol 1
Directed
DOP Frederick Gomoll & Jean Raclet
Editor Sven Arning
2019
Paris, 2026
Paris, 2026
Advertisement Prélude bedding 1986 Paris
Paris
Sociecty Pages by Florence Grinda, Isabelle Ray at marriage of Michael Stevens and Nina Cohen in Saint-Moritz
Lido, feathers, stones and thrills, Sonia Rachline Flammarion, 2021,
Alexandre Reza advertisement Geneva 1985
Ritz Paris match box
Paris
Chanel magazine edition 30 image by Anthony Seklaoui 2025
Paris
Cartier address book 1980
Paparazzi photograph of Brigitte Bardot, Saint Tropez
Postcard from grandfather 1994
Paris