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A Classic Editorial or The Streets




Re-creating a classic editorial style popularized in glossy magazines from the late '80s and early '90s, the aim of this campaign was to produce high-contrast, eye-catching images specifically for the streets, distinguishing them from the more realistic style that dominated fashion imagery that year. It was intended to reflect pop music, teenage enthusiasm, and the DIY attitude that defined the brand. Posters were created and placed at key locations across the cityscape of Paris, tied to the fashion week during which the campaign was released.

Shot by Amir Tikriti, styling by Anita Szymczak.


Paris, 2024












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